‘The Hunger Games’ is a Four Quadrant Film

3/25/2012Box OfficeTheresa

While we still await the final box office numbers for opening weekend, we do know that the film opened up to the largest midnight and opening days for a non-sequel film (aka original) ever. But who is filling the seats in the audience? Teens, Adults, Men, Women? How about all 4. The Hollywood Reporter takes a look at The Hunger Games film going demographic on opening day.

…According to CinemaScore exit data collected Friday, those under the age of 18 made up the largest portion of the audience, or 39 percent. They also gave the film a glowing A+ CinemaSocre, virtually assuring repeat business.

That’s not to say Hunger Games is a one-quadrant movie. Moveigoers of all ages are flocking to see the big-screen adaptation of Suzanne Collins’ dystopian young adult novel, which headlines Jennifer Lawrence, Josh Hutcherson and Liam Hemsworth.

Of those turning out to see the film on opening day, 21 percent were between the ages of 35 and 49 (a fair share were likely parents), while 18 percent were over the age of 50. Among younger generations, 14 percent were between the ages of 18 and 24, while 13 percent were between the ages of 24 and 35, according to CinemaScore.

And, unlike Twilight, Hunger Games is luring males, and particularly young boys. Of those turning out on Friday, 39 percent were males, while 61 percent were females.

Hunger Games drew an overall A CinemaScore after those over the age of 25 gave it an A-.

It certainly won’t be a surprise to fans of the books that the book appeals to more than just teen girls, but it’s nice to see the details in this way. What do you think of the breakdown of moviegoers? Let us know in the comments.

Source: THR