As we told you earlier this month EPIX has gained the exclusive streaming rights to The Hunger Games film when it is finally released on DVD/Blu-ray. This deal means that other streaming services will have to wait for access to the film, including the much used Netflix. According to Home Media Magazine, this means that the popular service will not have the film in it’s library until 90 days after it is released on EPIX.
Netflix gets streaming access to the year’s biggest box office hits, The Hunger Games and The Avengers, beginning in early 2013 — but only 90 days after their releases on disc and Epix, reps for Netflix and the multiplatform pay-channel confirmed.
Online scuttlebutt had suggested that since Netflix and Epix signed an exclusive streaming deal in 2010 — an agreement that doesn’t expire until September — Netflix could have SVOD access to The Hunger Games as early as this fall and The Avengers in early 2013.
The movies’ impressive theatrical runs portend successful retail releases both physically and digitally. That prospect puts lower margin SVOD on the low end of the distibution foodchain.
Earlier this year it was announced that ABC Family had also purchased rights to air The Hunger Games, but their showing is scheduled to begin some 30 months after it’s theatrical release.
No home entertainment (i.e. DVD/Blu-ray) release date has yet been announced for The Hunger Games, but it has been rumored it may be released at the end of summer or early fall, possibly in August or September. This could mean a potential release on Netflix before the end of this year depending on timing.