In a surprise announcement today, Lionsgate divulged a new commercial partner for The Hunger Games franchise: COVERGIRL cosmetics. The cosmetic line was used exclusively onset of the second film in the series, Catching Fire, and it appears that relationship has grown into a new line of COVERGIRL cosmetics based on the Capitol fashion scene:
“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. “The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at COVERGIRL were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”
“We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire,” said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products. “The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”
This isn’t the first time that Lionsgate has teamed up with the beauty market. Fans will remember last year’s partnership with China Glaze to produce a line of nail polishes based loosely on the twelve districts of Panem.
You can read the rest of Lionsgate’s press release here.
What do you think about a Capitol-inspired make-up line? Will you be a Capitol COVERGIRL this fall? Let us know in the comments!read more
The Hunger Games is now on instagram, and to celebrate (or perhaps just to inflict some Capitol-style torture), Lionsgate has posted the above image with the cryptic caption:
Within these pages… #TheSpark. May 14th.
In a new interview with FrockTalk.com, costume illustrator for Catching Fire, Phillip Boutte, talks about everything from his inspiration to how he creates his drafts– with some closer looks of the drafts of costumes for both President Snow and Katniss (see below):
So, concept sketch versus a working sketch…
Right. What I’m starting to see is that costume illustration is shifting to concept art. The art department has concept artists who design environments. That’s what people are used to seeing now – it’s what they want to see. They want to see costume illustration come up to that same level of detail. In some instances, it’s awesome. And it’s been really helpful to have realistic costume images that you can plug into the art department paintings, because they can see what the costume is going to look like in the art department environment, and they can get a good sense of the movie. It really helps sell your ideas.
So let me ask you something… because, what’s tricky is to get a sketch that everybody loves, and everybody signs off on, and then get into a fitting and the actor is like, “Yeah, this is not working”…
Yeah. That’s something that happens often. We will do tweaks on the illustration. For the most part, the thing that I found that is difficult is that when you do something digitally, it’s not the actual actors themselves, so you can make them look ways that they would never look in real life. To combat that, you really have to have a sense of what the actor is already like, and try not to draw anything that you can’t execute. I find that sometimes if you get these conceptual artists on, especially when they do things before the designer gets there, it really causes a problem. By the time the designer gets there, they have to figure out what it’s actually going to be on the body –
Not to mention late casting –
Yeah, late casting is a HUGE one, where you’re drawing these things – if you’re drawing the concept of a character that’s not cast at all, and they cast someone who is twenty pounds heavier than what you drew, or they’re way thinner that what you drew, it’s just never going to look the way it looks in the sketch. That’s the part that we fight against so often.
Here’s some examples of his concept sketches from Catching Fire. Notice how different they look from the design ideas from Hunger Games:
What do you all think about these costumes and the method behind their design? Let us know in the comments!read more
The Hunger Games marketing department has definitely given us a lot of fun material over the last year and a half. From the digital marketing campaigns to websites like TheCapitol.PN and CapitolCouture to our very own social media game in Hunger Games Adventures.
They’ve done good.
And, now, they’re being rewarded for the amazing content they’ve provided (and for the creative and interactive ways they’ve produced that content) with the Webby Awards. As we previously reported, Hunger Games was nominated in two categories: Movies and Film and Social Gaming– we were Victors in both.
So, congratulations, to Lionsgate, Funtactix, and Ignition Interactive for their hard work! Take a moment to bask in your awards before we head into the Quarter Quell!read more
From time to time we get emails from production companies, but we don’t usually share them with our readers unless they’re Hunger Games related– or in this case, super cool. Basically, when an email begins with:
Do you believe there is a hero inside of you just ready to come out? Have you ever thought you were meant to live in another world where fantasy and adventure go hand and hand? Have you ever desired to become a legend? Do you feel more at home
losing yourself in the movies you watch or the games you play than in the real world that surrounds you?
We’re already sold.
So that’s why we’re passing it along to you- it sounds awesome, and the casting agent who contacted us specifically mentioned being interested in Hunger Games fans. You can read more about the show (including how to apply) right here: The Quest flier-1. That will open up a PDF flyer with the general details (including that it’s being developed by one of the executive producers of The Lord of the Rings trilogy!).
So, go get ‘em, Tributes! We want to see you kicking butt on TV– make Katniss proud!read more
In a surprise announcement today, Lionsgate has revealed that they will be pushing the release date of Catching Fire from November 2013 to March 2014. The move appears to have been made to accommodate some of the studio’s other YA franchises:
“Right now we believe that Hunger Games is firmly established and that fans of the franchise will be willing to wait an additional few months for the release of the second film,” a source claims. “We’re planning to put the November timeslot on hold for one of our other budding franchises—either moving Divergent or working with our partner studio Summit Entertainment on a new Twilight film.”
Well this is certainly disappointing news for Hunger Games fans.
Are you willing to wait four more months for Catching Fire? Let us know in the comments!read more
The Hunger Games has been nominated for a bunch of honors in the Home Media Magazine Awards, a ceremony honoring the best in home entertainment! You can vote here for The Hunger Games here in the following categories:
Good Luck to The Hunger Games, and may the odds be ever in Lionsgate’s favor!read more
Even though filming for Catching Fire has shifted to Georgia and Hawaii, North Carolina reported, Russ Bowen, continues to be one of the best sources for new rumors concerning the future of the series. In two tweets posted to his twitter account yesterday, Russ reported that Lionsgate isn’t quite done with the sequel, but that that hasn’t slowed down plans to begin production on the third film in the franchise later this year:
While we do know that Katniss and crew are heading back to Hawaii to finish up some of the arena work for Catching Fire, no news of filming in LA or of the film’s budget have come to light as of yet. We’ve heard nothing aboutMockingjay: Part 1, with the exception that the script has been completed. So please take both tweets with a HUGE grain of salt!read more
Time for the next “Capitol” Portrait, and this time they are featuring, the one, the only, Finnick Odair!!
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Earlier today, journalist, Jarett Wieselman, tweeted that he thought this poster could be divisive and controversial– what do you think?
We *know* you’ve got some thoughts about Finnick! So let us know in the comments section!!
And here’s tomorrow’s clue:
#HisEminence is #AdoredByAll. Tomorrow at 10am PT, only @Yahoo_Movies
If you’ve missed any of the Capitol Portraits, be sure to check out our Official Images Gallery!
Source: MTVread more
Yesterday the Capitol blessed us with Official Portraits of the District 12 Escort, Effie Trinket and The Hunger Games eternal host, Caesar Flickerman; and, earlier today, we got our first glimpse of Haymitch Abernathy. Now, courtesy of PEOPLE, we have our first look of Katniss’ multi-talented stylist, Cinna:
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From the article:
There’s whisperings of a uprising in Panem, triggered by the District 12 tributes’ rebellion in the arena. President Snow is keeping a critical eye on the Hunger Games victors as they play the part of a young couple desperately in love – so desperately, that they’d dare defy the Capitol.
Cinna dresses them in soft, almost wedding-like attire – a deliberate statement to appease President Snow. But will it work? Can Katniss convince the citizens that she was just a fool for love? Or has the spark of rebellion already caught fire?
With the posts the last two days, we’re betting on another reveal tomorrow at 1 ET!! It looks like we’ll be getting another portrait at 9 PM EST! Here’s the clue:
#MSNMovies has your luminous #74thVictor at 6pm PT
What do you think of Cinna’s look and who do you think we’ll see next? Let us know in the comments!
Source: PEOPLEread more